This project involved creating a brand for a dessert shop located in the heart of Florence, Italy. The brand centers around offering a delicious combination of cantucci biscuits, gelato, cocktails, and pastries. Their vision is becoming the top destination for an after-dinner or after-party dessert treat. The store concept blends elegance and minimalism, bringing a modern twist to traditional Italian pastries, aimed at attracting a younger, vibrant clientele. The tone of the brand is optimistic and casual, while the visual identity incorporates colorful pastel tones, giving off both a youthful and energetic spirit. The typography is designed to be minimal yet elegant, with a modern touch, creating a cohesive and inviting brand experience.
