This project involved creating a visual identity that aligns with the artist's work, presenting it in the best possible way. The proposal outlines how the exhibition of the talented American designer Paula Scher would be displayed. The deliverables presented include the visual identity created for the exhibition, the social media presence, and the layout of the artwork both inside and outside the galleries. The name we chose was Atlas (meaning a collection of maps), with the tagline Rolling Through the Years, reflecting the work she has produced over time. Much of the exhibition would feature her renowned maps, along with her most famous works.
