This work involved designing a logo for Comercializadora ST Pauli. This is a company born from the idea of two friends working towards a common goal. They aim to introduce niche products and differentiated items to a unique market, as well as introduce alternative brands to consumers that stand out from their biggest competitors. The name ST Pauli stems from the founders' love of the German football team based in Hamburg, in the St. Pauli district. The company's values are built on commitment, responsibility, joy, collaboration, efficiency, integrity, optimism, patience, and simplicity.
