A designer from the studio Relajaelcoco came to give us a workshop centered around various topics. Working as a team, we designed part of the branding for a line of CBD-infused beverages. Our idea was to create a bold and ironic visual identity, as reflected in the concept ‘Don’t Drink This,’ which plays on the idea of rejecting drug use in a rebellious way. The visual elements, including the striking red background, minimalistic typography, and the apple as a central symbol, help convey a strong message while maintaining a modern and edgy feel. The collaborative process with Relajaelcoco involved brainstorming concepts and refining the design to ensure it resonated with a younger, socially conscious audience, aligning with the wellness and relaxation market.
